50 Shades of Passion Editorial Featured in WedLuxe

We are thrilled to have DreamGroup Productions’ bold Editorial, ’50 Shades of Passion’, featured in WedLuxe’s ‘Literary Love’ issue!


We were very excited to commission Bisou Bridal to create a custom grey tulle train for an added touch of drama on the Jenny Packham wedding gown.

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The Editorial’s Creative Directors and Producers, Sarah Shore and Geneve McNally, share their creative process, from concept to design to execution:

When we first learned of the Literary Love theme for this upcoming issue, we talked as a team at great length about how we might best bring this concept to life for WedLuxe!

We discussed many of the more traditional and anticipated love stories but, after some deliberation, we decided to take a chance and bring to life the somewhat controversial yet modern romance story of Fifty Shades of Grey with our very own 50 SHADES OF PASSION.

Our goal was to inspire the modern luxury bride to take something perhaps a little risqué and unexpected and adapt it to tell her own authentic love story.


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We were excited to debut the statement mirrored chuppah structure, inspired by a four poster bed, created for this editorial by Tim Mui of Reel Silks. It was exquisitely embellished with rich colourful florals by Evan Orion and his team at Flowerz – and please note the ruched satin sheet runner that he created just for the occasion!

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Thank you to our incredible team of Vendors who made this Editorial come to life:

Creative Directors and Producers: Sarah Shore and Geneve McNally, DreamGroup Productions

Photography: Butter Studios

Venue: The Vancouver Club

Designer, Floral, and Decor: Flowerz

Stationery: Uniquity Invitations

Cake and Dessert Design: The Cake & The Giraffe

Makeup and Hair: Rikki Drynan Makeup & Hair

Bracelet, Earrings, and Necklace: Elsa Corsi available at Jeweliette 

Gowns: Bisou Bridal

Tuxedo: The Tux Store

Silver Chiavari Chairs: A&B Party Time Rentals

Mirrored Chuppah: Reel Silks

Dinnerware, Flatware, and Glassware: Hudson’s Bay Gift Registry


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